Brand Voice vs. Brand Noise: Why Most Businesses Sound the Same

Scroll through a dozen business websites and you’ll see it: buzzwords, filler, generic taglines, and copy that could belong to anyone.

"Innovative solutions."
"Built for you."
"Passionate about what we do."

Sound familiar?

This is brand noise. Words that say nothing. Messaging that melts into the background. And for founders, creators, and marketers—it’s a silent killer of growth.

So what’s the fix? Brand voice.

Your brand voice is your tone, rhythm, perspective, and personality—it’s how people know it’s you, even before they see your logo. It’s what turns casual scrollers into loyal customers. It builds trust before the sale and memorability after it.

Great copy doesn't just tell you what a brand does—it makes you feel something. It resonates. It sticks.

At Roommates.com, we repositioned an aging tech platform with messaging that was clear, confident, and human. For Puppies.com, the voice needed to be warm and trustworthy—without the fluff. In both cases, voice was the brand.

So if you’re:

• Launching something new

• Rebranding something old

• Or just trying to sound less like everyone else

Let’s find your voice—and make it unforgettable.

Because in a world full of noise, clarity is your competitive edge.

Want help making your brand sound like no one else? DM me or email mail@ericnugent.com