Eric Nugent: a name you’ll remember, a journey you’ll envy.

Builder of brands, bars & beautiful chaos.

I grew up in the back kitchens of six restaurants my parents ran in a small Michigan town with one stoplight and no strangers. My childhood was sautéed in garlic butter and plated with grit. I learned hospitality the hard way…on my feet, with sweat on my collar and instinct in my gut. That rhythm, that energy? It never left.

Later I earned a BFA in Design from Kendall College of Art & Design, where I turned that instinct into craft. I launched my first design business pairing aesthetics with functionality, blending the sharp edge of brand with the soft punch of emotion. Art, to me, has always been utility with feeling. Something you don’t just see; you carry.

In 2016, I co-founded The Beverly on Main, a cocktail lounge in Old Town Scottsdale that became a mainstay. It wasn’t just a place to drink; it was a place to feel something. Since then, I’ve launched and shaped multiple hospitality concepts and consumer brands…some that made noise, some that made legacy, and some that taught me everything.

I concepted and branded a nightlife experience that combined molded ice shot glasses, interactive destruction, and bold Mexican spirits. I helped a feminine-forward restaurant blow up on social. I wrote menus, named venues, ran construction teams, and created content that moved fast and stayed sticky.

I also helped lead the full-scale redevelopment of Roommates.com and Puppies.com, working alongside the founder as a product owner in practice. I rebuilt everything: UX, brand voice, SEO strategy, copy architecture, QA systems, top to bottom. It wasn’t just about modernizing; it was about making people care again.

My toolbelt includes brand strategy, creative direction, hospitality concepting, digital product development, and copywriting that doesn’t fluff—it converts. I’ve written websites, manifestos, landing pages, taglines, and ad scripts. I don’t write filler; I write identity.

Today, I’m building Belle Maison, a vintage-meets-modern art print brand with a TikTok edge, and developing a digital product line for founders and creators—templates, strategy kits, and swipe files that cut through the noise.

I’ve been moving like a millionaire long before the money showed up.

What I know is this: I build things that live. I write things that move. I work like it matters. Because it does.

If you’re building something that deserves to be remembered, we should probably talk.

“Find what you love and let it kill you.”

-Charles Bukowski